Street Protest Season is Upon Us

Turn to the Rule of Three (Protest Sign Division) for all of your protest supply needs.

Street protests have been very popular in the last couple of years, including Black Lives Matter demonstrations, protests against COVID restrictions, and disputes regarding education strategies. And, these protests have usually featured an array of protest signs - some quite pointed and relevant, others intended merely to amuse. Guess which ones we appreciated more here at Rule of Three? Rule No. 3, my friends - here are some of our favorite examples:

Now, I know what you’re thinking - you’re running up against deadline, and you decide you can cut and paste a bunch of amusing photos, and consider that to be this week’s column. I’m not saying you’re wrong, but reviewing this batch of amusing photos has inspired us here at Rule of Three to consider a new business opportunity - we’re always considering new business opportunities, because frankly, the ROI derived from the core business is inadequate, at best.

So, welcome to the launch of Rule of Three’s new operating division, the Protest Sign Division (promotional tagline: “Let us design protest signs for your next street protest - we might feature three bullets (you know, because that’s our thing), or we might not - our prices might be better than Honest Bob’s Protest Sign Emporium, or they might not be.”) (Ed. note: We’re still workshopping the promotional tagline, because we discovered that when reproduced on a protest sign, 6-point type was required, and that’s pretty small for most of us to read.)

This business segment is still in its infancy, but here are a few samples from our product-line:

• “Who needs three?” - I know that ticket-scalpers typically attempt to hawk two tickets at a time, but we believe that this approach provides clear product differentiation, and could yield a significant competitive advantage. And, we’re quite partial to three, as you know.

• “This sign is locally-sourced, and is composed entirely of sustainable materials” - We’re not above leveraging a hot-button issue such as climate change for our own nefarious benefit.

• “Sponsor this sign - call 800-RULEOF3 now” - We figure that, as long as someone is going to be out there in the hot sun (or, the freezing cold), protesting, we might as well get paid for the effort.

Well, that’s it. We recognize that there are many protest sign design companies to choose from, and we appreciate your choosing us - thank you for your business.

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