The overall brand could be "Dante's Infernal Sauce," with different sauces derived from the 7th layer of hell, such as "boiling rivulet" or "burning plain."
I recall when HOS opened and remember it positioned as Carolina BBQ ( vinegar sauce and pulled pork) with NC Tar Heel blue paint, not so much on sandwiches. This sparks a column idea, how about a Berghoff column, or series. I remember much more about that.
This columns title ties back to May 18th “Born to Run”, you know.
I remember the hot sauce wall but not the sign. The total branding of hot sauce is really a unique one in food. It will for sure mess you up, don't understand any circumstances touch your eyes, and oh yes it may explode. Bon appetit!
Cave Creek Beer, with a jalapeno at the bottom.
Sounds awesome.
The overall brand could be "Dante's Infernal Sauce," with different sauces derived from the 7th layer of hell, such as "boiling rivulet" or "burning plain."
I like the “umbrella brand” concept - a great variety of sauces in that family.
I recall when HOS opened and remember it positioned as Carolina BBQ ( vinegar sauce and pulled pork) with NC Tar Heel blue paint, not so much on sandwiches. This sparks a column idea, how about a Berghoff column, or series. I remember much more about that.
This columns title ties back to May 18th “Born to Run”, you know.
I remember the hot sauce wall but not the sign. The total branding of hot sauce is really a unique one in food. It will for sure mess you up, don't understand any circumstances touch your eyes, and oh yes it may explode. Bon appetit!
Holy crap, I can see the smoke from here!! :)
Oh yeah, some of those sauces could blow the ears right off your head.
Right you are, Mike - The Berghoff was awesome - come for the lederhosen, stay for the sauerbraten.
never ever a fan.
Maybe you just chose the wrong hot sauce, Gail.