11 Comments
Nov 26, 2023·edited Nov 26, 2023Liked by Bill Southern

_________tastes good like a cigarette should

You get a lot to like with a _____Filler, flavor, pack or box

Mikey likes it

100% pure

From the land of sky blue waters

It’s toasted

The Ultimate Driving Machine

Snap, crackle, pop

My bologna has a 1st name, it’s _______

Come to where the flavor is, come to _____country

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Boy, you’re right, there are some classics here. I remember particularly well the Hamm’s Beer commercials with the bear and the “land of sky blue waters”. I can’t believe I missed “Mikey” - truly iconic. But, help me out with “100% Pure” - I know “99 & 44/100% Pure” is Ivory Soap, but I’m stumped on 100% - now, I was never very good with math. . .

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Nov 26, 2023Liked by Bill Southern

ya, i short cut the Ivory soap tagline. As a former Leo Burnet madman, proud of all the agency’s contributions to your list. Another client at another agency, but loved: “Nothing runs like a Deere”

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omg love those .... inscribed in a tomb on Madison ave.

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Not sure of the actual wording on all these, and some are more memorable lines, not actual slogans...

-Yo quiero Taco Bell

-Mikey likes it, he'll eat anything

-They make money the old-fashioned way, they EARN it

-Think Different

-Because there's a lot riding on your tires

-Hey, good-looking, we'll be back to pick you up later!

-Less filling, tastes great

-Wasssuppp????!!!!

And the most enduring advertising image:

A (fake) Indian sheds a (fake) tear over a very real garbage dump....

Worst ad campaigns ever, first-place tie:

-Carvel's ice cream

-Crazy Larry/Crazy Eddie (every city had a Crazy Name at one time or another)

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I got them all right. Guess that means I’m . . . old? Now I’m itching to drop a pearl into a bottle of Prell.

Loved this. Thank you for taking me back to those days.

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Ah, Prell - according to an old Seinfeld episode, “The Hard Stuff.” How about, “Does she or doesn’t she? Only her hairdresser knows for sure.” Clairol, right?

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Never really watched Seinfeld. But if Prell is the hard stuff, then Johnson’s Baby Shampoo (“No More Tears”) must be the gateway drug?

Yes, Clairol. But for my age group, Summer Blonde (also Clairol) was the candy cigarette.

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Congratulations on the perfect score! You’ve earned a special prize from Rule of Three - email me your physical address at: Ruleofthreebs@gmail.com, if you’d like to claim it.

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If you recognized more than ten you are old! Plain and simple those tag lines are relics in the advertising hall of fame. Welcome to the elderly.

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I agree that 99 & 44/100% of these are really old. But, in my defense, in addition to being old as well, the “What’s in your wallet” campaign is running as we speak.

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